have ya heard?: a curation of niche songs for fans to display playlists after concert ticket purchases

our team

• raagavi venkatesh
• alex slogoff
• kellie minus
• dayoung lee
• simone devoe-caccavo

tools used

• figma
• canva

introduction

have ya heard?, a music discovery app designed for superfans who crave deeper connections with their favorite artists. featuring curated playlists filled with niche tracks, the app highlights songs that only the most dedicated listeners know. by collaborating with platforms like ticketmaster, and live nation, have ya heard?offers personalized music recommendations after users buy concert tickets, creating an immerseive experience that extends beyond the live show.

problems

for many fans, the excitement of a concert is often limited to the event itself, with no platform to extend the experience or discover new music related to artist. concert-goers miss opportunities to explore hidden gems and niche tracks that could enhance their appreciation for the artist.

objective

our objective was to create an application to integrate exploration, emotional regulation, productivity enhancement, and entertainment value into your listening playlist by implementing the spotify profile and using a comprehensive database.

our users

user 1

• avid music lover and listener
• enjoys going to concerts even when she doesn't know the artist that well
• still wants to be able to know the songs and sing along
• not a super fan

user 2

• avid music lover and listener
• enjoys going to concerts even when she doesn't know the artist that well
• still wants to be able to know the songs and sing along

our process

• solve the issue of access to niche songs
• implement it into spotify's existing system and connecting it to concert ticket purchases
• utilizing user information to compile lists of distinctive songs

the start

taking data from the superfans of that artist and finding what songs they frequently listened to

the development

creating a playlist called have ya heard? filled with those "niche" songs that only the superfans know

collaborating with platforms like ticketmaster and live nation to display these playlists after user buys tickets

the solution

• the app's integration with platforms like ticketmaster and live nation is essential for delivering personalized concert-related recommendations. however, if these partnerships can't be secured or maintained, it may limit the app's ability to enhance the concert experience as intended

• while superfans are dedicated, they represent a smaller segment of the general music-listening audience. this could impact the app's ability to scale and attract a braod user base, limiting its reach and potential for growth

• major streaming platforms offer extensive music libraries and personalized playlists. competing with these well-established services for user attention may be challenging, especially if they already fulfill some of the app's niche discover features

our prototype

our initial idea was to create a prototype that worked alongside ticketing applications, like ticketmaster. this would allow users to immeidately be able to connect with their favorite artists after buying tickets, and receive personalized recommendations for their favorite artists and genres. this was probably the easiest approach, but also an unrealistic approach because the app would be dependent on ticketing platforms.

my redesign

i decided to take a different approach when redesigning this application. i didn't want to have to depend on big ticketing platforms to provide personalized recommendations. instead, i focused on creating a separate application, so that users can connect their ticketing accounts, but access the playlists on their own. this may also be an unrealistic approach because it causes users to have to go onto two different apps to access the playlists, which could be a waste of time. ideally, this application would work best in collaboration with ticketing platforms, however, this would require a lot of work to implement. i'm in the midst of figuring out what other applications i could implement into this platform, so that it wouldn't be a useless application.

takeaways

• collaborating with artists to create exclusive content for superfans, such as personal playlists, commentary on rare tracks, or behind-the-scenes stories, could enhance the app's appeal
• would provide superfans that unique insight into their favorite artists and deepen their connection

• building out social features, such as fan forums and group playlists, could create a more interactive community
• users could discuss their favorite hidden tracks, share rare finds, or even co-create playlists with friends or other superfans

• by collaborating with other ticketing agencies, users are able to get those personalized notifications about upcoming concerts, tailored to the user's favorite artists and genres